Sustainable Maori and Community-based Tourism

Sustainable Mäori & Community-based Development in Tai Tokerau

Resources on Sustainable Community-based Tourism,
Including Updated Materials in Preparation for the
James Henare Mäori Research Centre Website

Tai Tokerau Sustainable Development Research Group Website -- This Site Has NO Official Status

 

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Tai Tokerau Sustainable Development Research Group

JHMRC Reports and Publications on Sustainable Mäori Tourism,
and Selected Web-based Resources .

 

Contents of this page

•  Introductory note

•  Publications & reports distributed by the James Henare Maori Research Centre 1995-2003

•  JHMRC Publications and documents in preparation

•  Recently completed reports and publications on JHMRC coordinated research

•  Books and articles based on Centre research into Mäori tourism published elsewhere.

•  Book
•  Articles and conference papers (arranged by author)

•  Sustainable tourism resources on the World Wide Web

•  Specific documents and sets of documents
•  Links to multiple sources of information
•  Other links to local and international organizations

 

Introductory Note

This page has been based on Appendix 6 of Rethinking Tourism in Taitokerau. Some recent reports and documents are held on other pages of this site. These are marked marked [®], and clicking on the symbol will take you to the section of the website where they can be viewed or downloaded . Some additional resources related to indigenous tourism are also included on this website's general sustainable development resources page.

Publications and reports distributed by the James Henare Maori Research Centre

Listed below are reports and publications arising from the James Henare Mäori Research Centre's research on sustainable Mäori tourism that were available through the Centre or being prepared for distribution at the end of 2003. Reports and documents marked [®] are recent publications that can be downloaded from the another page on this website -- clicking on the ® symbol will take you to the appropriate section to view or download the document.

Sustainable Maori Tourism in Tai Tokerau, North Hokianga Region , edited by Dorothy Urlich Cloher. James Henare Maori Research Centre, University of Auckland, 494pp, 1998. [Availability 2003: Hardcopy, $95.00]

Contents :
Charles S. Johnston, ‘Survey of North Hokianga Communities on Perceptions of and Attitudes Towards A Maori-Owned and Controlled Tourism'
Karen Nero, K. ‘Northern Hokianga Communities'.
Te Hiku o te Ika Trust. ‘Dynamics of Whanaungatanga'.
Charles S. Johnston, ‘Tourism Resource Inventory for North Hokianga Communities'
Charles S. Johnston, ‘Literature Review on the Social Impacts of Tourism on Indigenous Peoples'.
Neil Mitchell and Geoff Park, Nga Pou Whakahii o te Tai Tokerau - Hokianga ki te Raki (The identification of Sites of Special Environmental Interest - North Hokianga).
Ella Henry, and K. Pryor, ‘Marketing and Mangaement Analysis: Supply and Demand Analysis'.
K. Jackson, ‘Demand Issues in Tourism Development'.
Debbie Singh, ‘Statistical Socio-Economic Indicators for the North Hokianga Region'.

Sustainable Maori Tourism in Tai Tokerau, South Hokianga and Kaikohe Regions , edited by Dorothy Urlich Cloher. James Henare Maori Research Centre, University of Auckland, 720pp, 1998. [Availability 2003: Hardcopy, $95.00]

Contents:
Karen Nero, ‘Anthropological Analysis of the Kaikohe and South Hokianga Communities Participating in Maori Tourism'.
Debbie Singh, ‘Official 1996 Census Indicators for the Ngapuhi Region'.
Debbie Singh, ‘Attitudes Towards Tourism in the South Hokianga and Kaikohe Regions'.
Neil Mitchell, and Geoff Park, ‘Nga Pou Whakahii o te Tai Tokerau - Hokianga ki te Tonga- The Identification of sites of special environmental interest- South Hokianga'.
Debbie Singh, ‘Resource Inventory for the South Hokianga and Kaikohe Regions'.
K. Jackson, ‘Analysis of Tourism Demand and Factors Influencing Demand'.
Pip Forer, and S. Page, ‘Tourism in Tai Tokerau : General Patterns and Maori Perspectives'.
S. Page, and Pip Forer, ‘Small Business Development and Tourism in Northland'.
Ella Henry, and K. Pryor, ‘Marketing and Mangaement Analysis: Supply and Demand Perspectives'.
Val Lindsay, and C. Walters, ‘Sustainable Commercial Tourism Development in the South Hokianga and Kaikohe Areas'.
Debbie Singh, ‘Summary and Conclusions'.


Sustainable Maori Tourism in Tai Tokerau - Bay of Islands , edited by Dorothy Urlich Cloher. James Henare Maori Resea rch Centre, University of Auckland, 1999. [Availability 2003: Hardcopy, $95.00]

Contents:
Karen Nero, ‘Ethnographic Analysis of Community Structures in the Bay of Islands Region'.
Debbie Singh, ‘Official Socio-Economic Indicators for the Bay of Islands Region'
Debbie Singh, ‘Attitudes Towards Tourism in the Bay of Islands Region'.
Neil Mitchell, F. George, and S. Skalova, ‘Analysis of Environmental Resources, Nga Pou Whakahii O Te Tai Tokerau - Bay of Islands'.
K. Jackson, K. ‘Demand Analysis and Factors Influencing Demand'.
Pip Forer, ‘Survey of Northland Tourists'.
S. Page and P. Forer, ‘Survey of Tourism Related Businesses in Northland'.
Ella Henry and K. Pryor, ‘Issues of Supply and Demand in Tourism Management'.
Charles Johnston, ‘Resource Inventory for the Bay of Islands Region'.
Craig Walters, ‘Sustainability of Maori Tourism Ventures for the Bay of Islands Region'.
Val Lindsay, ‘Economic Supply Factor in the Bay of Islands Study Communities, and Models for Sustainable Maori Tourism Development'.

“Stories for Bay of Islands Maori Tourism Package,” compiled by Dorothy Urlich Cloher (Typescript). James Henare Maori Research Centre, University of Auckland, 10pp, 1999. [Availability 2003: Restricted distribution; available on request to Mäori tourism operators in the Bay of Islands region.]

Matthew Noonan, Mäori Attitudes to Tourism in the Muriwhenua Region , 1999. [Availability 2003: PDF file of pre-publication draft on JHMRC website; Hardcopies could be provided to libraries & Mäori organizations. [®]

This study reports on the results of a survey of people's views on tourism in several Maori communities in the Far North, including their own experiences in regard to tourism, and the forms of tourism they would like developed in their comunities.

Resource Inventory for the Muriwhenua Region , by Dr Charles Johnston. [Availability 2003: PDF file of pre-publication draft on JHMRC website; Hardcopies could be provided to libraries & Mäori organizations. [®]

This small book includes guidelines for workshops to enable community members to make decisions on possibilities for locally-based sustainable tourism ventures

Commercial Development of Sustainable Maori Tourism in the Muriwhenua Region , by Dr Val Lindsay. [Availability 2003: PDF file of pre-publication draft on JHMRC website; Hardcopies could be provided to libraries & Mäori organizations. ]

This report deals with the business side of sustainable community-based tourism, and incorporates a comprehensive handbook for planning and operating a small business.

Nga Pou Whakahï o te Tai Tokerau - Muriwhenua: The identfication of sites of special environmental interest for sustainable tourism , by Dr Neil Mitchell and Helena Skalova. [Availability 2003: PDF file of pre-publication draft on JHMRC website; Hardcopies could be provided to libraries & Mäori organizations. [®]

This small book outlines ecotourism possibilities and features of special ecological interest for whänau and communities on the Aupouri peninsula. It contains many coloured maps and photographs.

“Off the Beaten Track: Development of Sustainable Mäori Tourism in Taitokerau” – Presentations at the NZ Tourism & Hospitality Research Conference , Waiariki Polytechnic, Rotorua, December 2002. [Availability 2003: PowerPoint files on JHMRC website [®] and abstract in Conference Proceedings.]

Six sets of PowerPoint Sides from the presentations on the research programme on sustainable Maori tourism for Taitokerau by members of the JHMRC research team:

1. Introduction (Dr Richard Benton, JHMRC, University of Auckland)
2. Survey of Taitokerau residents on tourism issues (Dr Charles Johnston, Auckland University of Technology)
3. Overview of natural resource inventory for Taitokerau (Dr Coral Grant & Brenda Hay, Aquabio Consultants)
4. Overview of workshops on tourism resources (Dr Charles Johnston, Auckland University of Technology)
5. A conceptual model of sustainable development of small, isolated, rural indigenous communities (Dr Val Lindsay, Faculty of Business & Economics, University of Auckland)
6. Sustainable Mäori tourism in Taitokerau: Representation and reality (Dr Richard Benton)

Rethinking Tourism in Québec, Oaxaca and Taitokerau , by Danielle Moreau & Billie Lythberg, with an Introduction and Epilogue by Richard Benton [2003] [Availability 2003: PDF file on JHMRC website; Hardcopies could be provided to libraries & Mäori organizations. [®]

This is a discussion paper on the merits of ecotourism, community-based tourism and mass tourism in the sustainable development of indigenous communities. Rethinking Tourism in Taitokerau: An International Perspective on Sustainable Ecotourism in Northland is a substantially updated and revised edition of this report .

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Reports and publications in final stages of preparation

See the home page of this website - http://www.rakiora.maori.nz - for information and access to many of these resources.

 

Recently completed reports and publications on JHMRC Coordinated Research

Books and articles based on JHMRC research into Mäori tourism published elsewhere.

Book

The Tribes of Muriwhenua: Their Origins and Stories , by Dorothy Urlich Cloher, D., with Maori translations by Meremere Penfold. Auckland: Auckland University Press, 2002. [Availability 2003: Paperback; recommended retail price $29.95; obtainable from most bookstores]

‘As the tides flow wildly from Rangaunu, / the small dog-fish makes its own current.'
...
During the Muriwhenua claim, which was presented to the Waitangi Tribunal during the 1980s to 1990s, records of traditional history were provided, and often recited, by the remaining elders of Muriwhenua. This book captures many of those stories and is testimony to the author's belief that such stories should not disappear.

A single book does not hold all the answers to our curiosity about the past. There is much more to be written about the tribal histories of the North. This book, however, will be a very useful contribution to those who wish to seek out their roots and find their place on the marae of Muriwhenua.
It will open a door on our history, and no doubt those who study it will find something significant and meaningful to them. It will tap the wellspring of feeling and affection, and allow the 'ngakau Maori', the Maori heart, to beat proudly. And, like the dog-fish in the Muriwhenua saying above, this small book will illustrate the spirit and tenacity of the people.

(From the Foreword by Shane Jones)

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Articles and Conference Papers (arranged by author)

Richard Benton, Charles Johnston, Coral Grant and Val Lindsay, “Off the Beaten Track: Development of Sustainable Mäori Tourism in Taitokerau”, In : Glen Croy, ed. Proceedings , New Zealand Tourism and Hospitality Research Conference, 3-5 December 2002, p.346. Waiariki Institute of Technology, Rotorua [abstract; PowerPoint Slides also available (see above)].

Pip Forer and Stephen Page, “Spatial Modelling of Tourist Flows in Northland”. Proceedings of New Zealand Tourism and Hospitality Research Conference , Akaroa, December 1998.

Pip Forer and David Simmons, “Tourism Planning : Prospects and Challenges of using GIS as an Interactive and Facilitative tool”. Proceedings of New Zealand Tourism and Hospitality Research Conference, Akaroa, December 1998.

Pip Forer, Stephen Page, and G. Lawton, “Small Business Development and Tourism : Terra Incognita”. Tourism Management , 1997

Brenda E. Hay and Coral M. Grant, “Kauri, Kiwi and Kingfish: A Regional Study of the Potential for Ecotourism in the Far North of New Zealand”, International Conference on Ecotourism, Wilderness and Mountain Tourism: Issues, Strategies and Regional Development, Book of Abstracts , p.41. University of Otago, Dunedin, 2002

Charles S. Johnston, “We Don't Want Another Waikiki: Kona's Tourism Life Cycle”. Presented at the Annual Meeting of the Association of American Geographers, Honolulu, Hawaii. March, 1999.

Charles S. Johnston, “Resident Perception of Tourism among Maori in North Hokianga : A Report of Survey Results”. Proceedings of New Zealand Tourism and Hospitality Research Conference , Akaroa, December 1998.

Neil Mitchell, Geoff Park, and F. George, “Evaluation of Sites for Ecotourism Potential in the Hokianga District of Northland”. Proceedings of New Zealand Tourism and Hospitality Conference , Akaroa, December 1998.

Dorothy Urlich Cloher, “A Sustainable Maori Tourism in Northland, New Zealand”. Proceedings of New Zealand Tourism and Hospitality Research Conference , Akaroa, December 1998.

Dorothy Urlich Cloher, “The Sustainability of Indigenous Tourism”. Institute of Australian Geographers Conference, University of Notre Dame, Australia, July 1998.

Dorothy Urlich Cloher, and Charles S. Johnston, “Maori Sustainability Concepts Applied to Tourism : A North Hokianga Study”. New Zealand Geographer , 55 (1), 46-52, 1999.

Dorothy Urlich Cloher, and Charles S. Johnston, “A Maori Sustainable Tourism”. Regional and Urban Development Conference, Wellington, December 1997.

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Sustainable Tourism Resources on the World Wide Web

Any guide to sustainable tourism resources on the World Wide Web has to be arbitrary – at the time this list was being compiled, a search on Google for the words sustainable + development would bring up 4,700,000 references world-wide, including 80,000 from New Zealand (plus another 400,000 if widened to include desarrollo + sostenible , netting many Spanish-language resources highly relevant to Aotearoa), and even the phrase “sustainable development” would pull in 3,500,000 entries (22,000 from New Zealand). Confining it to sustainable + tourism would net 2,500,000 (35,500 in New Zealand), narrowed to 240,000 (2,000 in New Zealand) if restricted to the phrase “sustainable tourism”. A search for sustainable + Mäori + tourism brought up only a couple of dozen entries, the majority pointing directly to research undertaken by the James Henare Mäori Research Centre, and only one document which did not mention this research. The list below contains a selection of items drawn from the resources that were available through the JHMRC website in 2003 (these are listed in the appendix to the discussion document Rethinking Tourism in Québec, Oaxaca and Taitokerau ), and others which have proved especially useful in the compilation of this report, especially sites which provide links to facilitate futher exploration of the theory and practice of sustainable tourism. Further references to web-based materials will be found in many Centre reports, including Dr Val Lindsay's annotated bibliography Sustainable Economic Development: An Indigenous Perspective.

 

Specific documents and sets of documents

Ecotourism as a springboard for sustainable living

“The challenge and promise of ecotourism for the island regions of the world”, by David Andersen (Keynote address to the International Ecotourism Congress, Okinawa, 28 November 2002). This is an excellent overview of the role of ecotourism as a “springboard for sustainable living” in an era in which human survival requires a radical change in the way people use and care for the environment. Mr Andersen is an architect who has been involved in a number of high-profile tourism developments, and his address includes a useful appendix on “issues and opportunities in eco-lodge planning”.

Wise Coastal Practices for Sustainable Human Development Forum

The Wise Coastal Practices forum is part of the UNESCO-sponsored Environment and Development in Coastal Regions and in Small Islands (CSI) programme: http://www.unesco.org/csi/csiinf.htm.

It has a special subsection for Pacific(Small Islands), Australia, New Zealand – http://www.csiwisepractices.org/?region=10.

The CSI "platform for intersectoral action" was established in 1996. It was designed to contribute to "environmentally sustainable, socially equitable, culturally respectful and economically viable development in coastal regions and in small islands". There are three main aspects to the programme:

•  Field-based pilot projects which provide a framework for collaborative action on the ground. (23 of these are now in operation -- http://www.unesco.org/csi/pp.htm );

•  UNESCO Chairs and University Twinning (UNITWIN) arrangements, which support and enhance the field project activities through training, capacity building and awareness raising Three university chairs have been established (in Senegal, the Philippines and Latvia) -- http://www.unesco.org/csi/chairs_tw.htm ; and

•  The multi-lingual, internet-based forum on 'Wise Coastal Practices for Sustainable Human Development' (see above). This now includes some 13,000 participants from around the world representing a wide range of domains, and has developed a series of 65 example wise practices which guide sustainable development action on the ground – http://www.unesco.org/csi/chairs_tw.htm

Agenda 21: Rio Declaration on Environment and Development

Agenda 21 is a comprehensive programme of action adopted by 182 governments at the United Nations Conference on Environment and Development (UNCED), the Earth Summit, on 14 June 1992. It created a global partnership built on the premises of General Assembly resolution 44/228 of 22 December 1989, which was adopted when the nations of the world called for the United Nations Conference on Environment and Development, and on the acceptance of the need to take a balanced and integrated approach to environment and development questions. Agenda 21 is the first document of its kind to achieve international consensus. It provides a blueprint for securing the sustainable future of the planet into the 21st century. It identifies the environment and development issues which threaten to bring about economic and ecological catastrophe and presents a strategy for transition to more sustainable development practices. “Agenda 21 addresses the pressing problems of today and also aims at preparing the world for the challenges of the next century”.

Text of Agenda 21

Agenda 21 for the Travel & Tourism Industry - Towards Environmentally Sustainable Development, Full Report (1995).

The full text of this document is not available in electronic form. It was published by the World Travel and Tourism Council, a trade organization based in London.

There is a brief summary of this document and progress made towards its implementation on the WTTC web site at: http://www.wttc.org/promote/agenda21.htm

Extracts from the summary document:

In 1996 three International Organizations - the World Travel & Tourism Council, the World Tourism Organization and the Earth Council, joined together to launch an action plan entitled "Agenda 21 for the Travel & Tourism Industry: Towards Environmentally Sustainable Development" - a sectoral sustainable development programme based on the Earth Summit results.

The Travel & Tourism industry has a vested interest in protecting the natural and cultural resources which are the core of its business. It also has the means to do so. As the world's largest industry, it has the potential to bring about sustainable development of the communities and countries in which it operates. Concerted action from governments, and all sectors of the industry, will be needed in order to realize this potential and to secure long-term future development.
The Agenda 21 for the Travel & Tourism Industry document contains priority areas for action with defined objectives and suggested steps to be taken to achieve them. The document emphasizes the importance of the partnerships between government, industry and non-government organizations, analyses the strategic and economic importance of Travel & Tourism and demonstrates the enormous benefits in making the industry sustainable.

International Virtual Congress on Culture and Tourism

Congreso Virtual Internacional De Cultura Y Turismo (Ciberespacio, Octubre de 2001)

A web-based conference on culture and tourism organized by a group of Argentinean and Brasilian anthropologists.

The main site includes an introduction to the forum, texts of the various presentations and forums (from two local sessions, in the Argentinean cities of Salta and Jujuy respectively, as well as the “Cyberspace” congress), and lists and contact details of presenters. Two items of special interest are:

(1) The paper “Turismo sostenible y las agendas 21”, by Marco A. Olivera Begazo ( Keynote contribution to the Congreso Virtual Internacional de Cultura y Turismo, October 2001)

>> Turismo Sostenible Part 1
>>Turismo Sostenible Part 2

(2) The Conclusions and Recommendations of the Congress.

 

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Links to multiple sources of information

United Nations Division of Sustainable Development

This has links to many key documents on sustainable development (including tourism).

Sustainable Tourism Guide from the Library of the University of Seville

This site is an excellent guide to writing in Spanish on topics related to tourism, and also has many international links.

World Tourism Organization

The nature of this organization is well described in the first paragraph of its mission statement:

As the leading international organization in the field of travel and tourism, the World Tourism Organization (WTO) is vested by the United Nations with a central and decisive role in promoting the development of responsible, sustainable and universally accessible tourism, with the aim of contributing to economic development, international understanding, peace, prosperity and universal respect for, and observance of, human rights and fundamental freedoms. In pursuing this aim, the Organization pays particular attention to the interests of the developing countries in the field of tourism.

Its members include official representatives of over 140 countries, but not the United States, Australia, New Zealand or the United Kingdom, although Fiji, Canada and South Africa are full members. This website provides an excellent source of information about most aspects of sustainable tourism.

Tourism Concern

A United Kingdom-based organization. The website has useful information and resources for promoting ethical tourism, and links to other sites.

Third World Network

The Third World Network is a Malaysian-based “non-profit international network of organizations and individuals involved in issues relating to development, the Third World and North- South issues”. Its website has a vast number of resources and commentaries, which are regularly updated, some of which have been used in this study. It has a special section devoted to sustainable tourism: http://www.twnside.org.sg/tour.htm .

Indigenous Tourism Rights International website

Indigenous Tourism Rights International is an NGO based in the United States and Mexico, dedicated to “collaborating with Indigenous communities and networks to help protect native territories, rights and cultures”.  Its mission “is to facilitate the exchange of local experiences in order to understand, challenge and take control of the ways in which tourism affects our lives.” This organization, formerly known as the Rethinking Tourism Project, supplied the JHMRC Centre with a great deal of information relevant to its own “Rethinking Tourism” study.

The International Network on the Sustainable Development of Coastal Tourism Destinations

This is an initiative of the Tourism Section of the World Tourism Organization (WTO) , http://www.world-tourism.org/, with the technical and scientific collaboration of the National Distance Education University (UNED) http://www.uned.es/webuned/home.htm – English version http://www.uned.es/webuned/areasgen/info/english.htm of Spain

The Network is developing a database for an International Guide of Good Practices . This will provide detailed and structured information about coastal tourism destinations around the world that have experiences in the sustainable development and management of tourism. This guide will be accessible on the UNED website at a later stage.

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Other links to local and international organizations

World Travel and Tourism Council

The WTTC is a trade organization based in London, linking some of the world's largest and most influential international and multinational tourism operators. It is an important site for getting a feel of what the “big boys” are thinking, planning and doing.

Enterprise Northland website

Operated by the Northland Regional Council Community Trust, Enterprise Northland is focused on facilitating and co-ordinating economic growth across this "The First Region of New Zealand" in collaboration with Northland businesses, Northland iwi, the regional and district councils, the three district economic development agencies, and central government agencies and departments.

NZ Trade & Enterprise website

New Zealand Trade and Enterprise is the New Zealand Government's trade and economic development agency, formed from the merger of Trade New Zealand and Industry New Zealand. They “strive to improve the capability and international competitiveness of New Zealand businesses”. The site includes pages on business, sectoral and regional development.

Tai Tokerau Mäori and Cultural Tourism Association

This is the website of the Tai Tokerau Mäori and Cultural Tourism Association. It contains information about the association and promotes Taitokerau tourism and the services of its members. The mission of the organization is to foster “the development of a cluster of Mäori and cultural tourism operators and associated stakeholders in Tai Tokerau for their mutual support, sustainable development, and the wider socio-economic benefit of Tai Tokerau” .

Northland Sustainable Tourism Project

The Ministry for the Environment has helped Enterprise Northland and six Northland tourism businesses put in place a sustainable tourism project to improve their environmental performance. This took place within the Activate Northland Project — a New Zealand Trade and Enterprise funded Major Regional Initiative.

 

 

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